Identity & Image Economic Benefits: jobs, tourism, conferences, academic posts, teaching and business opportunities.
Confidence Social Outcomes: civic pride, self-esteem, city image, inward investment, retention of students and young professionals and changed social profile.
Ambition Educational: the next generation, the city's reputation, investment and global recognition.
Dundee City of Design have developed and produced a number of events to further these outcomes following the designation, including, Dundee Design Festival, Dundee Design Month and Dundee Design Parade - which is shown in the film below by Bonnie Brae Productions.