20p bus journeys for kids29/06/17
A SUCCESSFUL scheme aimed at helping families with young children get out and about during the school holidays has been extended into the summer.
The initiative saw more than 800 bus journeys a day taken for 20p during the Easter break, a total of 13,286, and it will now be rolled into the summer holidays.
Lynne Short convener of Dundee City Council’s city development committee said: “When we first tried this out we were aiming to help the many parents who might find it hard to afford to take their children to see some of the loads of interesting things the city has to offer.
“That issue is magnified in the summer holidays, when bored kids and nice weather can drive parents, grandparents and other carers to distraction wondering how to keep them entertained. While the city has lots of free attractions like The McManus, Broughty Castle and the Discovery Walk, the bus fares to get to these places can add up.
“After the success of the scheme in the Easter holidays we wanted to run it again as part of our commitment to fairness in the city and creating services that suit the reality of the people who use them.”
Dundee City Council has teamed up with bus operators to offer a reduced fare to children when they travel with an adult fare payer or concession ticket holder.
Launched with support from the Scottish Government’s Smarter Choices Smarter Places programme, the council, Xplore Dundee, Stagecoach and Moffat and Williamson it covers all journeys in the ABC Dundee ticket zone.
Managing Director of Xplore Dundee Elsie Turbyne said: “It’s great to work alongside Dundee City Council and Stagecoach once again to offer this fantastic fare. There’s so much going on in Dundee this summer and we want to encourage more people to use public transport to visit the beaches, attractions and special events in our city.
“The Holiday Hop makes taking the bus a great value choice for families, friends and grandparents who want to travel around Dundee this summer.”
Douglas Robertson, Commercial Director, Stagecoach East Scotland said: "We're delighted to be offering reduced travel for kids during the summer holidays, following the successful trial of the promotion over Easter. There are so many events and great places to visit in the city this summer and it's now even easier for families to get out and about by bus."
Running from today (Thursday) to Monday (AUGUST 14) the scheme will allow families to enjoy a day out and discover the city by bus with up to three under 16s per paying adult including those with season tickets and weekly passes travelling for 20p each.
Cllr Short added: “Initiatives like this show how working together with partners has a more positive effect than if we simply went about the business alone, and I am pleased that the bus operators have got behind it again.”
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